2016 Communication Arts - Advertising - Public Service - Education
2016 Applied Arts Advertising Annual - Out-of-Home - Single
2016 Applied Arts Design Annual - Promotion

To bring to life the science fact that Urine Can Produce Electricity, we created a unique urinal ad made from an iPhone wired up to a hidden battery pack and a target. When a user’s pee hit the target, it completed the circuit and the phone began charging. This caused the screen to illuminate which displayed the fact alongside the charging icon.