Let's Start From the top
Let's Start From the top
My name is John Eresman
and I'm a CREATIVE DIRECTOR
and copywriter
I've been in advertising for 10 years creating work that has won trophies at Cannes, One Show, D&AD, CommArts, Marketing and the Webbys.
I’ve worked as copywriter at Ogilvy in Toronto and at Rethink in Vancouver as writer and associate creative director. Before that, I graduated with honours from the Humber Copywriting program in Toronto, and received a BCOMM in Marketing from the University of Calgary's Haskayne School of Business.
Currently, I am Creative Director for Gradient Vodka Soda and provide freelance copywriting services.
I can be reached at (403) 827-9676 or at john.eresman@mac.com.
Embarrassing Bags
We changed the bags at East West Market in Vancouver, so customers who didn’t bring a reusable bag had to carry a little extra shame.
Embarrassing Bags
We changed the bags at East West Market in Vancouver, so customers who didn’t bring a reusable bag had to carry a little extra shame.
EAST WEST MARKET - Embarrassing Bags Case Study
CRASH COASTERS
On St. Patrick's Day, to warn people of the dangers of drinking and driving, we created coasters made from wrecked cars.
CRASH COASTERS
On St. Patrick's Day, to warn people of the dangers of drinking and driving, we created coasters made from wrecked cars.
ARRIVE ALIVE: Crash Coasters Case Study
Rethink Ornament
Part mobile site, part candy cane shaped smartphone gadget, this holiday card turned our client's phones into animated ornaments, helping them spend less time with their phones and more time with their friends and family.
Rethink Ornament
Part mobile site, part candy cane shaped smartphone gadget, this holiday card turned our client's phones into animated ornaments, helping them spend less time with their phones and more time with their friends and family.
RGD: 2017 DesignThinkers Case Study
One Show
For One Show's 2017 Call for Entries we created the "One Shower" – a 360º VR shower designed to help the creative community come up with award winning ideas anytime, anywhere.
One Show
For One Show's 2017 Call for Entries we created the "One Shower" – a 360º VR shower designed to help the creative community come up with award winning ideas anytime, anywhere.
One Show: Mirrored Postcard
To demonstrate the benefits reserved exclusively for One Show winners, we created a mirrored postcard that could only be read in the reflective surface of a Gold Pencil. It was an inside nod to all the talented winners, and gave Gold Pencil hopefuls something to aspire to.
BACON LOVE
Rashers is a bacon sandwich shop in Toronto. To reach a young, mobile centric audience we created a "bacon" profile and flirted our way into the hearts of bacon lovers everywhere (within 5k of Rashers).
BACON LOVE
Rashers is a bacon sandwich shop in Toronto. To reach a young, mobile centric audience we created a "bacon" profile and flirted our way into the hearts of bacon lovers everywhere (within 5k of Rashers).
RASHERS: Beer & Bacon Night Posters
Rethink Elf
Who wouldn't love a fun little assistant to help you through the holidays?
For Rethink's 2017 agency Christmas card, I wrote and coded 25,000 words to bring Buttons the Elf to life on Facebook Messenger.
Rethink Elf
Who wouldn't love a fun little assistant to help you through the holidays?
For Rethink's 2017 agency Christmas card, I wrote and coded 25,000 words to bring Buttons the Elf to life on Facebook Messenger.
RETHINK ELF: Case Study
Big Brothers
A hoop without a net is like a kid without a positive role model. With the Purple Net Project, we brought Big and Little Brothers together through basketball by hanging purple nets across Greater Vancouver.
Big Brothers
A hoop without a net is like a kid without a positive role model. With the Purple Net Project, we brought Big and Little Brothers together through basketball by hanging purple nets across Greater Vancouver.
BIG BROTHERS: Purple Net Project Case Study
SCIENCE WORLD: Step One Is Imagination
In this campaign we interviewed kids at Science World and asked them how they would solve the world's toughest problems. Then we brought their best ideas to life.
SCIENCE WORLD: Step One Is Imagination
In this campaign we interviewed kids at Science World and asked them how they would solve the world's toughest problems. Then we brought their best ideas to life.
SCIENCE WORLD: pPhone Stunt
TOURISM JASPER: 2014 Campaign
TOURISM JASPER: 2014 Dark Sky Festival
CALGARY STAMPEDE 2014: Award Winning Radio
BCAA Travel Insurance
Here's a traditional print and radio campaign for BCAA,
BC's largest travel insurance provider.
BCAA Travel Insurance
Here's a traditional print and radio campaign for BCAA,
BC's largest travel insurance provider.
BCAA Travel Insurance: We're there if you need us.
Shaw Social
Shaw is Western Canada's largest telecommunication company. Here's a collection of Facebook posts written to keep their customers engaged.
Shaw Social
Shaw is Western Canada's largest telecommunication company. Here's a collection of Facebook posts written to keep their customers engaged.
For Fun
As an extracurricular activity, I took part in a 48 hour horror movie contest. This was our first place winning submission.
For Fun
As an extracurricular activity, I took part in a 48 hour horror movie contest. This was our first place winning submission.